Barracuda Championship earns “Best Of” award at PGA TOUR Tournament Meetings
PGA TOUR event honored for “Best Ad Campaign/Promotional Idea” in 2017
PONTE VEDRA BEACH, FLORIDA – The Barracuda Championship (Reno, Nevada) was honored by the PGA TOUR at the TOUR’s Tournament Meetings on December 7, earning an award for “Best Ad Campaign/Promotional Idea” during the 2017 tournament at Montreux Golf & Country Club.
“On behalf of the PGA TOUR, I am pleased to congratulate the Barracuda Championship for being named the best among its peers on TOUR,” said PGA TOUR EVP and Chief Tournaments and Competitions Officer Andy Pazder. “The tournament committee worked tirelessly with its title sponsor on new and innovative ways on improving the tournament experience and this award is a testament to that.”
The award for “Best Ad Campaign/Promotional Idea” is given annually to a tournament which develops and implements a year-round plan that promotes the tournament in the local market, with an emphasis on developing an interesting, creative thematic and fan appeal in the tournament city.
The Barracuda Championship created a campaign around “The Great Clubhouse Cookout” as a new, vibrant and versatile tournament promotional theme that reinvigorated and reenergized the local community by offering amazing golf and tasty barbeque. “The Great Clubhouse Cookout” was featured in print, digital, radio and television and saw record return on investments. As a result, the fan zone around the 18th hole at Montreux Golf and Country Club saw a 300 percent increase in concessions sales during tournament week, and tournament ticket sales were up more than 20 percent.
“I’d like to thank Jim Bauserman and his team at Foundry for their work on this new campaign,” said Barracuda Championship tournament director Chris Hoff. “The Great Clubhouse Cookout was fun to promote throughout the year and at the tournament we saw the market respond favorably with increases across the board.”
The 2018 Barracuda Championship, won this year by Chris Stroud in a three-man playoff, will be held July 30-August 5 at Montreux Golf & Country Club.
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