Barracuda Championship earns “Best Of” award at PGA TOUR Tournament Meetings

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PGA TOUR event honored for “Best Ad Campaign/Promotional Idea” in 2017

PONTE VEDRA BEACH, FLORIDA – The Barracuda Championship (Reno, Nevada) was honored by the PGA TOUR at the TOUR’s Tournament Meetings on December 7, earning an award for “Best Ad Campaign/Promotional Idea” during the 2017 tournament at Montreux Golf & Country Club.

“On behalf of the PGA TOUR, I am pleased to congratulate the Barracuda Championship for being named the best among its peers on TOUR,” said PGA TOUR EVP and Chief Tournaments and Competitions Officer Andy Pazder. “The tournament committee worked tirelessly with its title sponsor on new and innovative ways on improving the tournament experience and this award is a testament to that.”

The award for “Best Ad Campaign/Promotional Idea” is given annually to a tournament which develops and implements a year-round plan that promotes the tournament in the local market, with an emphasis on developing an interesting, creative thematic and fan appeal in the tournament city.

The Barracuda Championship created a campaign around “The Great Clubhouse Cookout” as a new, vibrant and versatile tournament promotional theme that reinvigorated and reenergized the local community by offering amazing golf and tasty barbeque. “The Great Clubhouse Cookout” was featured in print, digital, radio and television and saw record return on investments. As a result, the fan zone around the 18th hole at Montreux Golf and Country Club saw a 300 percent increase in concessions sales during tournament week, and tournament ticket sales were up more than 20 percent.

“I’d like to thank Jim Bauserman and his team at Foundry for their work on this new campaign,” said Barracuda Championship tournament director Chris Hoff. “The Great Clubhouse Cookout was fun to promote throughout the year and at the tournament we saw the market respond favorably with increases across the board.”

The 2018 Barracuda Championship, won this year by Chris Stroud in a three-man playoff, will be held July 30-August 5 at Montreux Golf & Country Club.

ABOUT PGA TOUR
The PGA TOUR is the leading global platform in professional golf, showcasing the highest expression of excellence, both on and off the course. The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, grow and protect the game of golf and provide financial opportunities for TOUR players.

The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR-China. Members on the PGA TOUR represent the world’s best players, hailing from 25 countries (84 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1.1 billion households in 227 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2016, tournaments across all Tours generated a record of more than $166 million for local and national charitable organizations, bringing the all-time total to $2.46 billion.

The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.

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